My name is Bruce Smith. . I grew up in Boise, Idaho, but have
lived in Utah since 1991. I am a former newspaper sports
writer, and I've also spent time working in the travel business. I
look at myself these days as an entrepreneur.
I was a newspaper sports writer (or editor) from basically
1986-1995. I worked at newspapers in Sun Valley, Nampa,
Idaho Falls and then the Salt Lake Tribune. I left the business
when I got married because being a sports writer and being
married didn't work. In 2007, I started working as a sports
writer again on a part-time basis, helping cover prep sports for
the Deseret News, and I really enjoyed it, and things just
blossomed from there. My goal here is to be able to do
something I like, and provide a product to the players, fans,
schools, media and scouts that they appreciate.
The idea of "Matchup" started in the Fall 2007, shortly after I began working as a part-time
sportswriter for the Deseret News, covering high school football.
As I attended these games, I noticed that it was often difficult to obtain rosters from the
schools. After about 3-4 weeks, I decided that maybe I could do something to help.
Matchup began as an 8- to 12-page game program that I offered to local (Salt Lake area)
high schools for their home football and basketball games. The program was black-and-white
and included team rosters, a game preview, both team's schedules (with updated results),
the home school's calendar of events and more. Some schools were hesitant, so It started
with just six teams and has grown. The program also has advertisements from selected
businesses and is offered free to fans attending the games.
I then started building this website, and "covered" the teams by publishing game recaps and
more. After a year of doing that, I discovered I had a wealth of information and could provide
the teams with a nice yearbook that commemorates their season in detail.
I built a couple - for Bingham and Brighton's football teams - and sold them to the players.
For basketball season, I built yearbooks for the teams that won championships. I figured
those would be easiest to sell. Of course, they loved it, and the idea continues to grow.
I discover new ideas for the yearbooks with each one I put together, and I frequently receive
requests from schools - and booster clubs - to begin publishing for different sports. I now
have experience publishing yearbooks for football, basketball (boys and girls), soccer,
lacrosse, baseball, track and field, golf and more. As I finish yearbooks, I put them on this
website so people can really see the product.
As far as I can tell, there's little - or no competition. It's an inexpensive way for an athlete to
recall their sports career for the rest of their lives. They may not appreciate it when they're
young, but their parents do. I certainly wish I had something like this when I was a kid.
I don't know how big this will grow. I started by publishing game programs, and now it
continues to evolve. Both the game programs - and the yearbooks - are great products and
this has chance to be something special. I'll stay with it and we'll see what happens.
Editor of "Matchup"